The National High School Rodeo Association (NHSRA) is proud to announce that it has signed a
new sponsorship agreement with Cinch Jeans and Shirts to become the “Official Jeans and Shirts”
of the NHSRA. Created in 1996, the Cinch brand of clothing is made and marketed by
RockyMountain Clothing Company, a division of Miller International, Inc.
“This is a fantastic opportunity and a significant milestone for the Cinch brand,” says Keith
Mundee, Vice President of Sales and Marketing for Rocky Mountain Clothing Company. “The past
fourteen years have been a great ride for us and we can’t wait to get started
working with the NHSRA and its members.”

“Our sales representatives live a western lifestyle,” Mundee says. “And in the mid 1990’s, we began
to notice a trend in the types of clothing that young people at rodeos were wearing. Our response to
that was how the Cinch brand was born. Today, our dedication to maintaining that ‘cutting edge’
remains strong. We are here to support the next generation of rodeo and to assist to the extent we
can in promoting the western rodeo lifestyle. And to do that, we constantly evolve by keeping our
product fresh, sponsoring important industry events, and utilizing the latest
technology to reach asmany people as possible.”

“This is a very exciting time for us and we are happy to welcome Cinch Jeans and Shirts on board,“
says Kent L. Sturman, NHSRA Executive Director. “The staff at Cinch has some amazing ideas that
will really help guide our Association and its members toward the future. We look forward to a long
and meaningful relationship to promote rodeo for many years to come.”
“As we transition, we also wish to thank Wrangler Jeans and Shirts for their past support of the
NHSRA throughout the years,” Sturman notes. “Much of what the Association has accomplished is
due to their dedication and we will always be grateful for their support.” Over the coming weeks,
staff members of the NHSRA and Cinch will work to transition current
sponsor programs, as wellas plan for the future.

For more information on the Cinch and Cruel Girl brand lines,
please visit www.cinchjeans.com and www.cruelgirl.com.